A child of the 80s, Joe was weaned on a strict diet of VHS tapes which shaped his distinctive visual style forever. He specialises in adding a dose of cinema to brand content and documentaries. Whether it’s high impact marketing that presses the right buttons, or authentic docs-style films straight from the heart, he always strives for beauty, crafting imagery that has its own voice and style. Over the last decade, Joe has created powerful work for brands including Unicef, Microsoft and Jameson. Since joining Be The Fox, Joe directed our emotive Power of Play social experiment film for George at Asda, our Audi e-tron Easy Guide video series and a TVC for EDF.