Creative Equals is an agency that champions diversity, equality and inclusion in the creative space. Their #CreativeComeback programme is an initiative to address the issue that only 12-16% of creative directors are women, mainly because the time when creatives are stepping up to leadership roles, many women have to step-away from their job and find it difficult to return.
48 women were invited to take part in a 2-week initiative held at the beginning of March to coincide with International Women’s Day. The aim of the programme was to get 24 women back into paid work opportunities at one of the 30 creative agencies that sponsored the programme, alongside Diageo and Facebook.
Our film showcases the programme, the stories of the women taking part, and the positive impact that the initiative has generated for both the women and creative agencies.
Meg Price, Co-Founder of Be The Fox, said “We were thrilled that Creative Equals chose Be the Fox to tell the story about their important #CreativeComeback initiative. As a female-led production company, our point of view has always been that the best work is made by diverse teams, so the subject matter of this film is part of our DNA.”
Watch the film HERE