We're delighted to have made a film about the Creative Equals’ #CreativeComeback programme that helps women get back into the creative industry after an extended career break.
Creative Equals is an agency that champions diversity, equality and inclusion in the creative space. Their #CreativeComeback programme is an initiative to address the issue that only 12-16% of creative directors are women, mainly because the time when creatives are stepping up to leadership roles, many women have to step-away from their job and find it difficult to return.
48 women were invited to take part in a 2-week initiative held at the beginning of March to coincide with International Women’s Day. The aim of the programme was to get 24 women back into paid work opportunities at one of the 30 creative agencies that sponsored the programme, alongside Diageo and Facebook.
Our film showcases the programme, the stories of the women taking part, and the positive impact that the initiative has generated for both the women and creative agencies.
Nishita Dewan of Creative Equals said "Working with Be The Fox for our Creative Comeback video was really enjoyable and we are so pleased with the output. The team was flexible and accommodating of our tight timelines, leading the work and minimising their reliance for support. Working with the women who took part in the programme also required a level of sensitivity, empathy and compassion to create safety and trust, and director Olivia Emes was great at developing authentic connections with them and crafting a memorable and compelling story that highlighted the impact of our programme."
Watch the film HERE