Western Digital

Cool Creatives

Western Digital - Cool Creatives

Client: Western Digital
Agency: The Smalls
Director: Diana Ellis-Hill
Deliverables: Three films for Western Digital's online channels

THE ASK: Create three beautiful and inspirational films that show how modern technology allows people to live a more fulfilled and connected life - to reach your full potential.

THE ANSWER: Three very different films, each about three very different creatives and how using Western Digital technology helps them create their best work. We did this without forcing the brand or the products down people's throats, instead subtly stitching in Western Digital to each authentic vignette, to inspire those watching to be their best, most productive selves.