Southern Water

It All Makes A Difference

Southern Water - It All Makes A Difference

Client: Southern Water
Director: Joe Large
Deliverables: 30s Spot for TV


Spread Southern Waters' vision to create a resilient water future for the South East of England. Be The Fox was tasked to create a TV ad, sharing water saving tips through a heartwarming narrative piece, demonstrating how little actions go a long way.


Our 30” spot features a young girl rescuing leftover water from her paddling pool, carefully delivering it to her neighbour’s front door for reuse; doing her bit to help save water. With this simple, gently humorous and heartwarming idea, we highlighted Souther Water’s key message: “It all makes a difference!”, leaving viewers feeling inspired and uplifted.

Be The Fox handled all elements of the project from creative ideation to Clear-cast, meaning a simple one-stop-shop for Southern Water. In less than 2 months we wrote, shot, cut, cleared for broadcast and delivered the final ad, shot in stunning 4K. 

Megan Wynes, Head of Brand and Content at Southern Water, says: "We are so happy with our advert. Be the Fox really understood our brand tone of voice and personality and captured it beautifully in the advert. It feels like us, the real us, not the faceless corporate that people imagine. The casting, location and script were spot on and needed very little input from us. They took the time to really understand our brief and delivered beyond our expectations."

Southern Water TVC Spot