Samsung/SKY 1

The Ones To Watch

Samsung/SKY 1 - The Ones To Watch

Client: Samsung
Agency: Cheil UK
Director: Fresh One
Deliverables: Prime Time 4 Part TV Series

THE ASK: Help Samsung take their Launching People online campaign onto television. 

THE ANSWER: Prime time, four part TV series where four superstar mentors including Idris Elba and Paloma Faith launched four protégés to stratospheric heights. We guided Samsung through the maze of matching a brand’s schedule to a broadcaster’s and achieved the commissioning green light in record time. Bringing on board Jamie Oliver’s Production Company, Fresh One, we oversaw development, production and delivery.

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