Piccadilly Portraits

Samsung - Piccadilly Portraits

Client: Samsung
Agency: Cheil UK
Director: Diana Ellis-Hill
Deliverables: 2 x 2'

Super portraits.

The Piccadilly screens make up one of London’s most iconic landmarks. So Samsung decided to hand over their screen to eight experienced Marvel artists from around the world, so they could really show off their talents to the thousands of people that visit Piccadilly Circus every day. The challenge we set them and filmed was to paint superhero portraits of passers-by on a Galaxy Note 8.0 using the S-Note application along with the S-Pen - showing how it can be used to create artwork as fine and detailed as that of the traditional pencil or paintbrush. All drawings were posted to the big Piccadilly screen.