Extreme Lick Race

Oreo - Extreme Lick Race

Client: Mondelez - Oreo
Agency: Digitas
Director: Diana Ellis-Hill
Deliverables: Film for social

THE ASK: Take LICK RACE to the next level. 

THE ANSWER: We added a Takeshi's Castle type twist and 12 teenagers competing in an extreme lick race... on a bouncy castle. This thing just got messy.