Optimum Nutrition

More in All of Us

Optimum Nutrition - More in All of Us

Client: Optimum Nutrition
Agency: The Fifth
Director: Chris Ranson

 Optimum Nutrition launches its ‘There’s More In All Of Us’ campaign. The world’s number one sports nutrition brand is on a mission to demonstrate that with the right training, nutrition and commitment, anything is possible,

‘There’s more in all of us’ was developed to share how they overcame challenges to achieve the unimaginable in their respective sports. The aim is to inspire consumers who may feel held back from achieving their full potential. 

The campaign also features a multi-athlete ad, with a plethora of sporting celebrities including; Paralympic swimmer, Alice Tai, Muay Thai Fighter, Nesrine Dally, England and Roma footballer, Tammy Abraham, Chelsea and England Footballer, Lauren James, Bodybuilder, Will Chicomb, Olympic weightlifter, Emily Campbell and England Rugby star Marcus Smith. In this ad, the narrative centres on how, despite being different, we all have more in us – with Optimum Nutrition helping unlock more to fuel, give energy and repair.

The ‘There’s More In All Of Us’ ads will feature on digital, radio and in print. In-store ads, PoS and vending machines will bring the campaign front-of-mind with consumers at point of purchase. They aim to inspire consumers pursuing an active lifestyle to unlock more in themselves.

The campaign will see activity on social media throughout January, with Optimum Nutrition athletes, fitness influencers and coaches from the Optimum coach programme setting themselves challenges on Instagram and TikTok to encourage consumer engagement and user-generated content creation.

Optimum Nutrition