JP Morgan

Private Banking App

JP Morgan - Private Banking App

Client: JP Morgan
Agency: Publicis Sapient
Director: Chris Lawson
Deliverables: 1 x 70″

High life banking on the fly.

JP Morgan wanted to increase sign up and downloads for their private banking app. Our film which targeted their Ultra High Net Worth customers who are increasingly more mobile and tech savvy explained the benefits of being able to access a comprehensive overview of their wealth on the move.

We worked closely with the creative team at Sapient Razorfish to ensure the bank's high end brand values were reflected in the look and feel. It was also filmed to represent the bank's key customer locations: London, Shanghai and Mexico City.