JP Morgan

Private Banking App

JP Morgan - Private Banking App

Client: JP Morgan
Agency: Publicis
Director: Chris Lawson
Deliverables: Film for

THE ASK: Increase sign up and downloads for JP Morgan's private banking app, targeting ultra high net worth customers - with a focus on London, Shanghai, and Mexico City.

THE ANSWER: With an increasingly mobile and tech savvy audience, we produced a film to explain the benefits of being able to access a comprehensive overview of your wealth on the move. We worked closely with the creative team at Publicis to ensure the bank's high end brand values were reflected in the film's look and feel, and resonated with our three key target markets.

Private Banking