Model Monster

Huawei - Model Monster

Client: Huawei
Agency: Isobar
Director: Joe Tunmer
Deliverables: 1 x 20″

Tongue in cheek pageant style call for Halloween kings and queens.

To highlight the P9’s great selfie camera, complete with beauty mode, Isobar held a monster beauty pageant in search of the most glam (or not so glam) monsters. Users shared selfies of their Halloween costume and make up for a chance to win a phone.

We made a social film to promote the competition – shot on the P9 itself.

The film received over 500,000 hits within 24 hrs and was Huawei’s most highly viewed Facebook film to date.