Firing up a new audience.
Honda Racing F1 wanted to attract a new millennial audience to the sport. So we tapped into their thirst for facts, knowledge and innovation, and engaged this audience through a series of remarkable, sharable and visually beautiful YouTube films.
Co-presenters Greg Foot and Jimmy De Ville broke down the incredible engineering breakthroughs that make Honda Racing F1's engines tick, whilst behind the scenes, the Top Gear stunt team created explosions that kept the audience coming back for more.
Six films in total, the series sky-rocketed Honda Racing F1 YouTube subscribers – increasing them twenty-fold.