Honda

The Value of X

Honda - The Value of X

Client: Honda
Agency: Digitas LBi
Director: Chris Faith
Deliverables: 1 x 1′ & 1 x 15′ plus 15 international reversions

What is the value of X?

We created ‘The Value of X’ - a short film showing a mathematician driven to distraction trying to understand how the price of the Honda Civic and Civic X can be the same.

BEHIND THE SCENES SHOTS