Hertility

Hertility exists to help women take back control of their healthcare. The founders asked us to make a film that captures their vision, and kickstart a movement. We created 'Ooh...Someone's hormonal', a multi-award-winning spot that highlights the gender bias in healthcare and whistle blows on society for using a woman’s hormones against her. From inception to launch, the film was written, choregraphed, and produced in just 7 weeks, to go out alongside the OOH campaign. With zero paid media, the film did all the work in garnering eyeballs organically across social platforms. We have won many awards for this campaign including two Shark awards, two Drum Roses and Brand Film award.