Cool creatives sharing Glenfiddich’s passion for fine-tuning
Glenfiddich is the world’s most awarding-wining Scotch single malt whisky. However, the new and younger audiences Glenfiddich wants to engage with don’t really understand or care about the world of single malt; they’re far more likely to engage with slick, aspirational content in the lifestyle space.
So Gravity Thinking decided to celebrate the unique 4-month Reserva Rum Cask finish to Glenfiddich’s 21 year-old single malt, aligning the whisky with four cool creatives who all share the same fervent obsession for 'the art of the finishing touch'. And Be The Fox created the four films to tell those stories.
Unsurprisingly, they weren’t people with a whole lot of spare time, so we were pushed to our max to capture rich, textural footage that epitomises the Glenfiddich quality, as well as interviews that fully demonstrate the love they each infuse into their respective crafts.
Our four creatives were united in a fifth film that captured their portraits being taken by the award-winning fashion and street photographer, GarçonJon.