Glenfiddich

The Art Of The Finishing Touch

Glenfiddich - The Art Of The Finishing Touch

Client: William Grant & Sons - Glenfiddich
Agency: Gravity Thinking
Director: Diana Ellis-Hill
Deliverables: 5 x 1″

THE ASK: Tell the stories of four creative types with the same fervent obsession for 'the art of the finishing touch' as Glenfiddich, in order to connect with a new and younger audience who don't yet understand the world of the single malt.

THE ANSWER: We found 4 incredibly cool and passionate creatives (with very little time for our fliming to tell their stories!) and captured rich, textural footage that epitomises the quality of Glenfiddich, along with interviews that demonstrate the love and craft that goes into their work - symbolising the dedication to perfection the brand stands for.

A fifth film captured all 4 of our creatives having their portraits taken by the award-winning fashion and street photographer GarçonJon - another craftsman dedicated to detail.

TIE MAKER

HATTER

BARBER

SHOE MAKER

PHOTOGRAPHER