European Commission

Creative Europe

European Commission - Creative Europe

Client: European Commission
Agency: BBC Productions
Director: Alex Brown
Deliverables: Animation film

THE ASK: Make a film that attracts creatives to Creative Europe, a programme funded by the European Commission to support the culture and audiovisual sectors.

THE ANSWER: A highly engaging animation that educates creatives about the programme and inspires them to get involved by explaining in a compelling way 'what's in it for me'.

What's In It For Me Animation