Electric Adventures is an influencer-led five-part film series featuring some of the UK’s favourite digital influencers like Jim Chapman, Colin Furze, Mother Pukka and The Michalaks which raises awareness of EDF Energy's new EV proposition through compelling storytelling.
Each episode features a classic British road trip – with a twist - and tackles common misconceptions around the EV marketplace such as a lack of charging stations, the mileage behind a single charge and costs. Working with creative agency Brilliant Noise, we gave each influencer an electric car and filmed their adventure – challenging the influencers to push electric cars to the limits and busting the myths along the way. The episodes strike a careful balance between the influencers entertaining personality and practical advice. For example, Colin Furze showcased the power of modern batteries in a unique way directly related to his expertise as an inventor.
To support each episode, we also produced shorter social edits for EDF Energy’s social channels, all driving back to the main films.
Our films have been viewed by over 1 million people in the UK, with an average view time for each full length film of 3m 40s, 788% over the target set!
The Electric Adventures campaign has also been nominated for multiple awards including a DMA Award, an Online Influence Award and two DADI Drum Awards.