EDF

Electric Adventures

EDF - Electric Adventures

Client: EDF
Agency: Brilliant Noise
Director: Diana Ellis Hill & Chris Lawson
Deliverables: 6 x 8 minute films plus social cutdowns
Awards: Drum Digital Advertising Award Winner, Influencer Marketing Awards Finalist, DMA Finalist, Online Influence Award Finalist & 2 DADI Awards Nominations

THE ASK: Raise awareness of EDF's new EV proposition through compelling storytelling.

THE ANSWER: Electric Adventures is an influencer-led 6-part film series featuring some of the UK’s favourite celebrities and digital influencers like Wes Nelson and Dr Alex George from Love Island, Jim Chapman, Colin Furze, Mother Pukka and the Michalaks.

Each episode features a classic British road trip – with a twist - and tackles common misconceptions around the EV marketplace such as a lack of charging stations, the mileage behind a single charge and costs. We gave each influencer an electric car and filmed their adventure – challenging the influencers to push electric cars to the limits and busting the myths along the way. The episodes strike a careful balance between the influencer's entertaining personality and practical advice.

To support each episode, we also produced shorter social edits for EDF's social channels, all driving back to the main films.

THE RESULTS: The results for the Electric Adventures campaign has been outstanding. In total, our films have been viewed by nearly 2 million people in the UK, with the latest episode in the series - Fission Impossible where Wes Nelson and Dr Alex from Love Island were challenged to find out about the power of nuclear energy - being the most popular yet with over 800K video views. Our engagement figures have been even more phenomenal, with an average video watch time of 3 minute 40 seconds - 733% over the target set and practically unheard of in the low interest category that EDF operates in.

Episode 6 - Fission Impossible

Social Cutdowns of Episode 6

Episode 5 - New Heights

Social Cutdowns of Episode 5

Episode 4 - Who's In Charge

Social Cutdowns of Episode 4

Episode 3 - Wave of Change

Social Cutdowns of Episode 3


Episode 2 - Hack To The Future

Social cutdowns of Episode 2

Episode 1 - Just for the Halibut

Social cutdowns of Episode 1

Series Trailer

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