Generation Electric

EDF - Generation Electric

Client: EDF
Agency: Brilliant Noise & M&C Saatchi Accelerator
Director: Joe Large
Deliverables: TVC contribution
Awards: Winner at the Drum Digital Advertising Awards 2020 in the Omnichannel Category

THE ASK: To raise brand awareness and educate consumers about EDF's EV home charging capabilities in partnership with Pod Point. 

THE ANSWER: We filmed and produced all Pod Point home charging shots for EDF's latest Generation Electric TV ad in collaboration with the energy brand's digital and creative agencies - Brilliant Noise and M&C Saatchi Accelerator. The spot sets out to show EDF's commitment to helping consumers with everything they need to be part of a low carbon future and to cement the organisation's green agenda.

Generation Electric TV Ad