Dri Pak - Soda Crystals

Whole Lotta Clean

Dri Pak - Soda Crystals - Whole Lotta Clean

Client: Dri Pak LTD
Director: James 'Eldge' Eldridge

Dri-Pak, a leading provider of traditional cleaning products, has unveiled its first ever advertising and marketing campaign created to showcase the versatility of ‘Soda Crystals’, its one-bag solution trusted by over 5.2 Million consumer purchases in the UK.

Famous for its bright green bag, Dri-Pak’s Soda Crystals have become increasingly popular with households and cleaning influencers for delivering impressive results in cleaning grease and limescale while being ecologically friendly and non-toxic. Titled 'Whole Lotta Clean', the campaign takes on the UK’s reliance on single-use and disposable products, driven by the need for multipurpose products that are cost-effective and available nationwide in local shops and supermarkets.

The multichannel retro-style creative draws on Dri-Pak’s 60-year heritage in cleaning as a household favourite. The suite of content includes four variations of social ads plus ‘how to’ guides featuring a catchy jingle to both educate and entertain. A big green rubber glove can be seen working away in a miniature kitchen. The films showcase how easy it is for everyone to use the one product in multiple ways and are a far cry from how cleaning products are usually advertised and communicated with consumers.

Whole Lotta Clean