THE ASK: Create modern content that explains three of Cazoo's product 'add-ons', whilst delivering the exciting experience that Cazoo wants its customers to have when buying a car from them online.
THE ANSWER: Cazoo is the UK’s leading online car retailer which makes buying a car as easy as buying any other product online today. Founded on the core belief that everyone deserves to feel total confidence when buying a car, Cazoo provides consumers with a premium service that is simple, transparent and convenient when buying or financing cars entirely online. In addition to the main purchase – the car – Cazoo also offers a range of add-on products that provide people with added peace of mind such as CazooCover and CazooGuard. They also offer an entirely online car finance journey for customers looking for more purchasing flexibility.
To help explain the benefits of these more complex products in a clear, simple and engaging way, we created three fast-paced, modern and engaging videos to reflect the Cazoo brand and stand out from the classic product explainers in the sector.
The visual narrative showed (rather than told) the benefits of the products in a really simple, clear and relevant way to people’s lives. Infused with high production values, the films combined commercial-level filming with eye-catching GFX, contributing to the exciting experience that Cazoo offers its customers along the whole car purchase journey.
Housed on the relevant product pages of Cazoo's website, the videos seek to drive increased sales of the products at the point of purchase of the car.
George Majstorovic, marketing manager at Cazoo, said: “We are on a mission to transform the way people buy cars and needed a content production team able to produce top quality, modern and engaging content that delivers the enjoyable online car buying experience we want for our customers. Be the Fox were the perfect partner from the outset. They kept our marketing objectives at the centre of creative development and produced content that stands head and shoulders above videos of this sort in the market. On top of this, they were incredibly efficient and easy to work with, and the whole process was seamless."