You're weird. We like you.
Casumo love to find play in the everyday. See a bog – don’t think bog, think bog snorkelling. So we joined them championing eccentric ‘sports’ across the UK: pie eating, wife-carrying, egg throwing, gurning… the weirder, the better.
An influencer-led campaign, we took Gogglebox’s Steph and Dom, renowned impersonator Scheiffer Bates, Facebook prankster Anto Sharp, The Skills Guy Joe Charman and comedians Paul Foot, Gina Yashere and Justin Moorhouse, to the back of beyond so they could try their hand at something very new.
Each time, we made four films of the stars joining communities and getting egg in their face (sometimes literally) as they trained to take part in a final competition. The films were released once a week over the course of a month - on all of the influencers’ social channels as well as on the Play Absurd website.
Brand awareness sky-rocketed, and after release of just four influencer films, estimated revenue increased by €757,000, with an estimated 17,000 increase in transactions. Average time spent on Play Absurd was 3m 48s and 70% of viewers watched the full films, demonstrating how engaging they were. Kitty and Casumo were very pleased.
Check out www.aworldofplay.com to view all four films.