British Airways

Inside London

British Airways - Inside London

Client: British Airways
Agency: MOFILM
Director: Diana Ellis-Hill
Deliverables: 6 x 3" and 4 x 30' (square)

British Airways wanted to encourage more bookings on BA.com by engaging and inspiring customers earlier in the decision-making process. They decided to produce guides to some of their destinations around the world and we had the pleasure of producing the series for our great capital, London.

Each guide in the series was targeted at a different arch-typical traveller, then brought to life by charismatic individuals with real ‘insider knowledge’. Because these guides needed to be much more than your usual affair we enlisted passionate and unexpected influencers to offer up some truly unique gems.

Fashionista

Luxury Lover

Culture Vulture

Family Foodie

Street Foodie

Curious Explorer