THE ASK: Bare Biology is a women’s health and wellness brand that specializes in powerful Omega 3 supplements made from the highest quality sustainable fish oil and marine collagen. We were tasked to drive sales of Bare Biology’s product range on their recently launched Amazon Store through stunning video content.
THE ANSWER: Taking inspiration from Bare Biology’s brand and lifestyle photography look and feel, we created eight product films - each with their own colour palette. We wanted to emphasise the purity and strength of the fish oils and marine collagen powders and give them vibrancy and energy in a lifestyle setting that heroes their beautiful packaging redesign.
We used high speed cameras to create eye-popping images of powder explosions, capsules falling through water, lemons flipping through the air and oil sumptuously dripping onto spoons. We created a pure and effortless aesthetic with clever lighting and pops of colour from foliage, tableware and stylised food like fresh strawberries and lemon to emphasise the individual packaging designs.
To further enhance the edit, we used sound design, music, kaleidoscopic effects, text graphics and colour grade to really elevate each final film and ensure maximum engagement with Bare Biology’s aspirational target audience. With an overall feeling of calm, wellbeing and natural beauty, the films stimulate the senses in an appetising way.
As well as the hero films for Bare Biology’s Amazon Store, cutdowns and 1:1 versions were also produced for their Instagram channel to drive engagement with their loyal fanbase.
Kate Winter, Sales & Marketing Manager at Bare Biology, said: "Working with the team at Be The Fox has been fabulous from start to finish. They really took their time to understand our brief and vision for the films for use across our sales and marketing channels. Throughout the process they listened to our feedback, and no detail was overlooked. Not only are the finished products completely on brand, but they also convey the strength and purity of our products in a lifestyle setting. The videos ultimately deliver an extra level of compelling brand engagement for customers, as well as help to drive sales on our website and Amazon brand store."