e-tron Easy Guide

Audi - e-tron Easy Guide

Client: Audi
Agency: Proximity
Director: Joe Large
Deliverables: 18 online films

THE ASK: Help familiarise new owners of an Audi e-tron with the intelligent features and innovative technologies of their new electric car.

THE ANSWER: An exclusively video-based, Audi e-tron owners’ manual to live on Audi’s digital channels. Made up of a series of 18 episodes, our Audi e-tron Easy Guide introduces new owners to every aspect of their car through introductory walk-arounds and step-by-step demonstrations.

Films include ‘An introduction to EV charging’ and ‘Setting up myAudi app’, as well as an in-depth tour of the Audi virtual cockpit and touch-screen display which controls everything in the car from the infotainment and navigation controls through to the comfort features and climate control systems.  

All episodes in the series are hosted on Audi’s YouTube channel and delivered to Audi e-tron owners as part of a wider eCRM programme developed by digital and CRM agency Proximity.

Easy Guide Teaser

e-tron walkaround - The Charging Inlets

e-tron walkaround - Locating Charging Cables

e-tron walkaround - The Dashboard Screens