EDF

EDF's new EV proposition took center stage in ‘Electric Adventures’, a 6-part influencer-led film series featuring beloved UK celebrities and digital influencers including Wes Nelson and Dr. Alex George from Love Island, Jim Chapman, Colin Furze, Mother Pukka, and the Michalaks.

Each episode embarked on a classic British road trip, challenging common EV misconceptions - charging station scarcity, mileage limitations, and costs. Influencers were handed the keys to electric cars and asked to push them to the limit while dispelling myths. The episodes artfully blended their entertaining personalities with practical advice.

We complemented each episode with shorter social edits for EDF's channels, driving audiences to the main films.