Samsung/SKY 1

The Ones To Watch

Samsung/SKY 1 - The Ones To Watch

Client: Samsung
Agency: Cheil UK
Director: Fresh One
Deliverables: 4 x 48′

Prime time, four part series where four superstar mentors launch four protégés to stratospheric heights.

Samsung had the ambition to take their Launching People campaign onto television. We guided them through the maze of matching a brand’s schedule to a broadcaster’s and achievied the commissioning green light in record time. Bringing on board Jamie Oliver’s Production Company, Fresh One, we oversaw development, production and delivery.


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