Nissan joined forces with psychologist and adventurer Matt Walker to take four competition winners to the Nepalese Himalayas and have a truly life changing adventure.
In celebration of the all-new X-Trail, we joined forces with Proud Robinson to bring alive the car’s true spirit of adventure.
World-renowned mountaineer and author Matt Walker adapted his ‘Five Elements of Adventure’ for the trip - a simple formula that applies the principles of adventure to the challenges of our everyday lives.
An exclusive cut down of the documentary premiered at the Adventure Film Festival 2015 and broadcast over three days on the Eurosport 2 channel.
The campaign generated over 2.9 million views of the documentary trailer, 6+ million social impressions and 581,000 engagements, as well as a huge spike in traffic to the Nissan brand hub and pan-European PR coverage across a number of key adventure & lifestyle titles.